The unboxing moment combines two things customers remember: whether the product arrived safe, and how it made them feel about your brand. This page gives you copy‑paste questions that find damage drivers, “too much packaging” problems, and presentation opportunities.
Use these after delivery (same day or within 48 hours) while the packaging is still in front of the customer. Keep it short and focus on what you can improve: protection, opening experience, and perceived waste.
Simple and broadly applicable.
“How satisfied are you with the unboxing experience for your order?” (Very dissatisfied → Very satisfied)
Follow-up: “What made you feel that way?”
Packaging surveys often ask about durability/protection during transport.
“Did your order arrive in perfect condition?” (Yes/No)
If No: “What was the issue?” (Damaged product / Damaged box / Missing item / Other)
If No: “Please describe what you saw (optional).”
Packaging feedback templates commonly include “easy to open and access the product.”
“How easy was the packaging to open?” (Very difficult → Very easy)
Follow-up: “What part was hardest?” (Tape / Seals / Inner packaging / Instructions / Other)
Customers often judge packaging on perceived excess and disposal effort (especially for ecommerce).
“Was there too much packaging, too little, or about the right amount?” (Too much / Too little / Just right)
Follow-up: “Which materials felt unnecessary?” (Fillers / Plastic wrap / Inserts / Box size / Other)
Packaging surveys often ask whether packaging is eco-friendly/sustainable and whether it’s easy to dispose of/recycle.
“How environmentally friendly did the packaging feel?” (Not at all → Very)
“How easy was it to dispose of or recycle the packaging?” (Very difficult → Very easy)
Follow-up: “What would you change to make disposal easier?”
Packaging surveys also test whether packaging represents the brand and affects trust.
“How did the packaging affect how you felt about our brand?” (More positive / No change / More negative)
“Did the unboxing match your expectations?” (Below / Met / Exceeded)
Follow-up: “What would make it feel more premium or more ‘us’?”
Unboxing surveys work best when they’re short and context-aware. Use branching logic to avoid asking “sustainability” questions to customers whose package arrived damaged — route them to resolution first.
If packaging is a differentiator (DTC brands), add one question that links unboxing to advocacy:
“How likely are you to recommend our brand based on your unboxing experience?” (0–10)