CSAT (Customer Satisfaction Score) is a simple metric for a specific interaction: a support conversation, a delivery, a purchase, or an onboarding step. The templates below are designed to be short, neutral, and easy to act on.
A widely used CSAT approach is to ask how satisfied someone was with a specific experience, using labels like “Very dissatisfied” to “Very satisfied.”
This is the classic “support satisfaction” question. Keep it to one screen.
Question
“How satisfied were you with the support you received today?”
Scale (1–5): Very dissatisfied → Very satisfied.
This measures a single moment: the delivery experience (not your whole brand).
Question
“How satisfied are you with your delivery experience?”
Scale (1–5): Very dissatisfied → Very satisfied.
Use this when you want feedback on the buying flow (clarity, payment, trust, speed).
Question
“How satisfied are you with your purchase experience?”
Optional add-on: “What, if anything, almost stopped you from completing your purchase?”
Ask after a clear milestone (first survey created, first results viewed, first integration connected).
Question
“How satisfied are you with the onboarding experience so far?”
Tip: include “Not applicable” if onboarding is optional.
Add one open-ended follow-up so people can explain their rating. This is a common best practice for rating surveys.
Follow‑ups (pick one)
“What’s the main reason for your score?”
“What could we do to improve?”
“If you could change one thing about this experience, what would it be?”
CSAT is commonly collected on a 1–5 scale, but 1–3 and 1–10 are also used. Pick one scale and keep it consistent so you can compare results over time.